As of today, the park will be known as Lake Taupo Holiday Resort. The new brand is positioned around the classic kiwiana icons we all love and cherish. A holiday at Lake Taupo Holiday Resort is about the nostalgic memories we all have; running around as kids, spending quality time with family and friends and making new experiences.
The new brand blends the concept of the classic kiwi holiday with the resort-style facilities at Lake Taupo Holiday Resort.
The last months have been very focused on developing a brand that can stand the test of time, and it will be exciting to see how consumers react to it. There are manymore surprises and developments to come over the next few years, so this is not the end of continuous innovation and improvement.
Lake Taupo Holiday Resort is launching the brand with a brand-new competition in partnership with New Zealand Riverjet.
A classic kiwi adventure holiday will be given away to a lucky family of 4. Entries are now open on the Lake Taupo Holiday Resort Facebook page.